MASH-UP

In video mashups1 new meanings are created by juxtaposing movie fragments, by ‘mashing them up’ with various audiovisual media containing some or all of the following: footage from popular reality television shows and any other type of moving images or graphics; music from video clips, radio fragments and other recorded sounds, web data, texts, or simply with several other movie fragments, etc. into a unified video undermining the original narrative.


Word associated mashups2

8 ½ mile” in which Fellini’s 8 ½ is blended with the trailer for the Curtis Hanson, Eminem vehicle “8 Mile

 

“10 Things I Hate About Commandments” in which Charlton Heston and Yul Brynner’s roles in “The Ten Commandments” are reduced to a petty High School tiff.

 

“Must Love Jaws” a combination of the romantic comedy “Must Love Dogs” and “Jaws” in which music cues and humorous scenes turn visual source material from “Jaws” into a story about a man who falls in love with a shark.

 

Pulp Fiction mash up trailer with the Muppets

 

Transgressive mashups, “which transgress the sexual norms put forth in a film, often subverting hetero-normative portrayals.”3

“Top Gun: Brokeback Squadron,” which puts together the most homoerotic scenes from Top Gun. Playing on Top Gun’s homoerotic subtext between Tom Cruise and Val Kilmer, the film uses the “Brokeback Mountain” trailer template to tell a new imagining of “Top Gun” as a film about two Naval pilots who fall in love, but must keep their homosexuality a secret from their commanders and girlfriends.4


 

Overdubbing mashups, “use the images from a film and replaces the soundtrack with new dialogue or dialogue from another work.”5


 

Trailer mashups are specifically made out of multiple pieces of film footage from one or multiple movies and editing them to create a new trailer. Trailer mashups are often created for a movie that does not exist or to change the genre of an existing film. By editing footage from (original) movies and/or trailers, ‘new’ trailers are created.6

An example of the latter is Titanic: Two The Surface (sequel): a 4 minute and 30 seconds during mash-up trailer that is composed out of 23 movies.


 

Mashup Movie (2009) is a 87 minute comedy thriller using old movies re-edited and re-dubbed by some of the best comedy talent in the UK. This unique piece of storytelling stars the greatest cast ever assembled in a movie including Cary Grant, Basil Rathbone, Tom Conway, Marilyn Monroe, Steve Reeves, Jack Nicholson, John Wayne and Rosalind Russell.7

Histoire(s) du cinéma is composed almost entirely of visual and auditory quotations from films, some famous and some obscure:

“Jean-Luc Godard’s Histoire(s) du Cinéma (1998), an epic meta-history of all of cinema and all of the 20th century, is perhaps the most staggering and most syncretic. ”

 

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  1. Mashups can be broken down into several types: music, political, web application, etc. In this research we examine examples using predominantly the cultural product film. https://en.wikipedia.org/wiki/Mashup_(video)
  2. Eli Horwatt, http://recycledcinema.blogspot.hu/2007_02_01_archive.html
  3. Eli Horwatt, http://recycledcinema.blogspot.hu/2007_02_01_archive.html
  4. Eli Horwatt, http://recycledcinema.blogspot.hu/2007_02_01_archive.html
  5. Eli Horwatt, http://recycledcinema.blogspot.hu/2007_02_01_archive.html
  6. Charly Landman, Mash-up trailers and YouTube: “birth” of a new media object, http://mastersofmedia.hum.uva.nl/2012/09/13/mash-up-trailers-and-youtube-birth-of-a-new-media-object/
  7. Mashup Movie (2009), Plotsummary, http://www.imdb.com/title/tt1704155/plotsummary?ref_=tt_ov_pl